This compilation of interviews marks the 11th annual collection of this type. Yet, over the past year, our industry’s marketplace has become much more dynamic. Smart meter deployments accelerated, in part due to the release of over $4 billion in stimulus funding. Many utilities’ deployments have reached the stage where they have begun extensive operation of smart grids. As this deployed technology comes online, utilities face new, exciting and challenging issues. The executives interviewed here are more than just thought leaders; they are front‐line customer service experts.