| James (Ben) B. Long Senior Director, Pricing Solutions Mr. Long utilizes his 34 years utility experience, first as an engineer and subsequently as manager of the electric rates department at Public Service Company of Oklahoma, to find innovative yet practical ways to ties retail prices to marginal supply costs. As an early adopter of RTP pricing for larger customers, he recognizes both its promise and limitations, and has devised ways to adapts them to client’s circumstances. He holds a B.S. in Electrical Engineering from Auburn University and an MBA from Georgia State University. |  James B. Long | |
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