 |
||
| Title: | TRM: ETRM Vendor Perception Study - North America | Published / Released: |
| Price: | $2,000.00  or  |
8/31/2006 |
|
||
| Synopsis: |
||
| When it comes to selling software, perception can be everything. Lesser known software vendors suffer through lack of name or brand recognition to be included in bids for new ETRM software while those with better name recognition end up on those very same lists by default. Name recognition really can mean everything when it comes to inclusion in software procurement exercises. The 2006 UtiliPoint Survey of ETRM Vendor Perception examined three areas. First, it looked at name recognition and perception, second it looked at what buyers are seeking in a new system and how likely they are to purchase a new system in the next 12-months and, lastly, it looked at where buyers routinely go to research vendors and software products. |
||
|
||
